Revenue prediction of a local event using the mathematical model of hit phenomena

Abstract

We propose a theoretical approach to investigate human-human interaction in the society, which uses a many-body theory that incorporates human-human interaction. We treat advertisement as an external force, and include the word of mouth (WOM) effect as a twobody interaction between humans and the rumor effect as a three-body interaction among humans. The parameters to define the strength of human interactions are assumed to be constant values. The calculated result explained well the two local events "Mizuki-Shigeru Road in Sakaiminato" and "the sculpture festival at Tottori" in Japan.