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The Impact of Industry 4.0 on Digital Marketing: Leveraging Emerging Technologies for Business Growth

  • Muhammad N
  • Ibrahim Yahaya S
  • Suleiman I
  • et al.
International Journal of Academic Research in Business and Social Sciences (2023) 13(12)
DOI: 10.6007/ijarbss/v13-i12/19723
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Abstract

… Drawing on the principles of Industry 4.0, this study investigates its implications for digital marketing and how businesses can harness these technologies to enhance their marketing …

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CITATION STYLE

APA

Muhammad, N., Ibrahim Yahaya, S. M., Suleiman, I. Y., Karim, F., & Sabo Ago, A. U. (2023). The Impact of Industry 4.0 on Digital Marketing: Leveraging Emerging Technologies for Business Growth. International Journal of Academic Research in Business and Social Sciences, 13(12). https://doi.org/10.6007/ijarbss/v13-i12/19723

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