INOVASI KEBIJAKAN PARTISIPASI PUBLIK DALAM PENGELOLAAN DAN PENGEMBANGAN PARIWISATA (STUDI PADA KAWASAN EKOWISATA SITUTERATE DESA SITUTERATE KECAMATAN CIKANDE KABUPATEN SERANG)

Abstract

The purpose of this study is to analyze how public participation in handling and management of Ecotourism Area and develop innovation model of public participation policy in Management and Development of Ecotourism Area Situterate Cikande Sub-District, Serang District. The research method used is descriptive qualitative with primary data collection techniques in the form of interview, observation and documentation. The results showed that public participation in tourism handling and management in the ecotourism area Situterate Cikande Serang Regency has not been done optimally, the public is still positioned as an object, passive and not yet have a high level of awareness in the management and development of ecotourism areas. Keyword: Policy Innovation, Public Participation, Tourism