Environmental Discourse in Moroccan Eco-documentary: The decryption of Scientists’ Narratives

Abstract

Eco-documentary is a media genre that aims to raise environmental awareness among the general public. It exposes environmental degradations and presents alternatives for environmental issues such as pollution, global warming, and deforestation among others. For this aim, the language of scientific experts contributes a lot to the making of the argumentative flow of the documentary. Within the framework of ecolinguistics, this article examines fear and threat expressions used by scientists to reinforce argumentation in Faouzi’s (2012) entitled /الزرقاء المرجة انين: Whining of the Blue Lagoon/. In this direction, Witte, Cameron, McKeon, & Berkowitz's (1996) model of "perceived severity" and "perceived susceptibility" was adopted to explain the use of fear and threat appeals in the film. The results show that ‘perceived severity’ and ‘perceived susceptibility’ expressions are preponderant in experts’ discourse. This study has many implications for eco-documentary producers, governmental and non-governmental organs, and future research in Morocco to explore other facets of films that report about man’s damages perpetrated to environmental settings and resources.