CREATIVE PERFORMANCE MEASUREMENT IN DESIGN EDUCATION: PRODUCT DIMENSION

Abstract

One of the important dimensions of measurement and evaluation in design education is the product. According to various criteria, the products designed by the students are measured by the faculty using the jury approach, the traditional performance measurement and evaluation method in design education, and the student success is decided upon. The most important criterion in measuring and evaluating of student success in design education is the product’s creativity. The purpose of this study is to identify the criteria the Fashion Design and Industrial Design faculty uses in a product’s performance measurement during the programs’ last year studio courses and to discuss the criteria and definitions in both of these design fields and to examine the process followed to decide upon a student’s success. Qualitative research was employed in the study.  Creativity was found to be the main criterion in the performance measurement of a product in both design fields.