Research on Urban Tourism Communication Strategy of Douyin Short Video

Abstract

In recent two years, the mobile short video Tiktok, represented by the jitter, has attracted wide attention and love from APP. In particular, the novel coronavirus pneumonia epidemic affects the click rate and attention of short videos. Due to certain travel restrictions, short videos with tourism as the theme are particularly popular. Tiktok video is a major strategy for city tourism brand communication. Through case studies, data analysis and longitudinal comparison, this paper affirms the important role of new communication strategies in city tourism and predicts its future development trend.