Abstract
You are up against a million other Web sites: how do you get users to stay at your site? Only by providing valuable content and a highly usable interface. Cool is getting cold.
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APA
Nielsen, J. (1997). User interface design for the WWW. In Conference on Human Factors in Computing Systems - Proceedings (Vol. 22-27-March-1997, pp. 140–141). Association for Computing Machinery. https://doi.org/10.1145/1120212.1120312
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