The Role of Educational Media in Enhancing Financial Awareness and Its Impact on Banking Transactions: A Case Study on Islamic Banks in Jordan

Abstract

The goal of this study is to explore how educational media can enhance self-awareness about financial literacy and its effects on Islamic banking transactions. Data was gathered using a structured questionnaire distributed among Islamic bank clients in Jordan. Findings indicate that educational media plays a crucial role in boosting financial literacy, which, in turn, increases the usage of Islamic banking services. Accordingly, the study offers recommendations to strengthen the role of educational media as a key partner in promoting financial awareness. Such collaboration could lead to better decision-making by consumers, ultimately benefiting both consumers and banking institutions through improved financial health.