GREEN PROMOTION: A STUDY ON ITS IMPACT TOWARDS THE BUSINESS AND ENVIRONMENTAL PROTECTION

Abstract

This research aims to give acquaintance about the effect of green marketing on patron satisfaction and their purchasing deeds. Going green, sustainable life style and development, green revolution affect price purchasing deeds of the customers in positive way. Green promotion also known as ecological promotion or environmental promotion has become a vital topic in today’s fastest growing world. Manufacturers across the world are worried about the declining condition of environment and thus indicating the pace of healthy growth of economy. In very simple and precise way, green marketing can be defined as the selling of products that are alleged to be environmentally safe and friendly. This research paper attempts to find out the best possible connotation and importance of green marketing. This paper concludes with the future marketing that become safer and the consumers will have a safe and environment friendly way in to the products. This work also helps in minimizing the wastages and making the earth a safer place to live.