Sports, Radio, and Gender Equality: a Research-Action-Participation Proposal in Higher Education

Abstract

The media in general and the radio in particular make up the media ecosystem necessary to promote egalitarian principles in society. This proposal for a research-action-participation methodology in the teaching field of higher education pays attention to the communicative processes on radio about professional sports practiced by women. The work proposes the description of a methodology put into operation in the subject Production of informative radio programs and reflects the entire transforming process, as well as the strategies and actions for the production of a sports radio program with a gender perspective.