Election Manifesto is the Key Determinant of Voting Behaviour in Tamil Nadu Electoral Politics

Abstract

This research aims to examine how Election manifesto is the key and important determinant of voting behaviour in tamilnadu state assembly elections. Various determinants of voting behaviours are discussed along with their relation with Election manifesto. Election manifesto’s of important political parties for 2011 and 2016 state assembly elections were taken as base for this study. It also aims to prove that although there are various factors involved in the voting behaviour, the main impact of the voting behaviour and election result would be based on the election manifesto. The paper rounds off with conclusions and an agenda for future research in this area.