E-Banking in Rural Area - Recent Trend and Development: A Case Study

Abstract

This paper discusses recent trend and development of e-banking (banking though Internet) for small and community banks in rural areas through a case study. The applications of e-banking of several local banks in rural areas are investigated and examined. The research objective is to investigate the trends and level of prevalence of on-line banking (i.e., e-banking) focusing on some emerging issues and challenges. Managerial implications are discussed with suggestions for future research.