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THE EFFECT OF OWNER/MANAGER'S PERSONAL CHARACTERISTICS ON SME BRAND DEVELOPMENT IN ZIMBABWE

  • Mandizwidza-Moyo E
International Journal of Social Science and Economic Research (2020) 05(01) 74-97
DOI: 10.46609/ijsser.2020.v05i01.005
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Abstract

… (1986) proposed a classification of personality traits into five factors – Big Five Model … The owner/manager's creativity personality trait has a significant effect on SME brand development … Data was collected utilizing a self- administered questionnaire to the 500 owner/managers in …

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APA

Mandizwidza-Moyo, E. (2020). THE EFFECT OF OWNER/MANAGER’S PERSONAL CHARACTERISTICS ON SME BRAND DEVELOPMENT IN ZIMBABWE. International Journal of Social Science and Economic Research, 05(01), 74–97. https://doi.org/10.46609/ijsser.2020.v05i01.005

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