On the Evaluation of the Usability of E-commerce UI Design

Abstract

AimThe study aims to establish a system for evaluating the usability of e-commerce UI design to offer insights for future studies concerning e-commerce UI design and the evaluation of its usability. Methods After a review of the existing literature, the study establishes a system for evaluating the usability of e-commerce UI design by matching the usability evaluation methods, the existing problems concerning usability, and the indicators of usability, which are all taken from the existing literature, with the five elements of user experience design. The study then explores the ways the indicators measure usability and works out the specific issues covered by the indicators. Then the weight of the indicators is calculated using expert grading and the analytic hierarchy process. Conclusion Effectiveness, efficiency, and satisfaction are the usability indicators most frequently used and spanning the greatest number of elements of user experience design, and that questionnaires, interviews, user testing, and thinking aloud are the most frequently used methods for evaluating usability. By establishing an evaluation system and working out the weight of each indicator, finds that satisfaction with navigation, satisfaction with visual effects, satisfaction with structure, and satisfaction with functions carry the highest weights.