Valoración de la calidad de sitios web turísticos: Estudio empírico basado en IEW

Abstract

The present analysis has focused on the assessment of the web quality of 5 star hotels in Madrid; Using as a main and unique tool the web quality index (IEW), through which it was possible to know the suitability and quality of each of the analyzed webs. Being the characteristics to which this analysis refers: the accessibility, the speed, the navigability and usability, and the quality of the content of the webs. All these categories, with their referring items, and in the case of the content, with their respective items and sub-categories: information content, transactional and contractual. We obtained in the analysis after applying this index, quite favorable results for each of the analyzed webs, being more or less favorable according to the web and its individual characteristics.