Customer service culture at BigC retail chain in Vietnam

Abstract

In Vietnam, Big C is one of the oldest and largest supermarket systems known to many consumers. This is still a trusted address of Vietnamese consumers with 35 Big C supermarkets distributed nationwide and 8000 employees. The variety of items along with the spacious premises to bring great shopping experiences are the big plus points that Big C is getting. However, the attractiveness of the retail market in recent years has made many domestic "giants" enter this industry, surely Big C will always have to renew itself to stand firm in the fiercely competitive market. The most essential ingredient for Big C to be able to stand firmly in the market is definitely Big C's customers, customers are the key for a supermarket system to survive, If the supermarket chain no longer attracts potential customers, it is quickly forgotten or collapsed. So not only at the goods stage, Big C also has to pay attention to the customer service stage, find out the problems that customers face when shopping here to improve the quality of their services, satisfy the customers customers to bring more than Big C's market value.