Local elections do not increase local news demand

Abstract

Anemic demand for local news has contributed to an industry crisis. We consider whether local elections, which highlight the ability of local television stations and newspapers to provide information that is unavailable from national news outlets, increase local media use. While we show these elections are a time of increased attention to local politics in the news and among the public, we also find local media outlets do not benefit from this when considering behavioral news use measures. Relative to news outlets in cities without an election, local television remains substantively unchanged during local elections. Newspaper website traffic is largely stable, although it falls slightly the month after an election. In both cases these differences are small, even when considering close races and those happening off the federal election cycle. This shows limits on the ability of salient local political events to motivate local news use.