Measuring Religiosity in Consumer Research from Islamic Perspective

Abstract

In a constantly changing and increasingly globalized world, the construct of culture and subculture have become increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing social and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective. All possible alternatives within different dimensions were assessed to find out the most suitable combination of dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor analysis form the four dimensions. The findings of the study indicated that the combination of three dimensions namely (Current Islamic issues, religious education, and sensitive products) produce the best results among other dimensions.