EVALUASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY GUNA MENJALIN HUBUNGAN DENGAN MASYARAKAT

Abstract

PT Cahaya Buana Intitama conducts CSR programs to show its concern to the surrounding environments. These programs also serve as a means for the company to increase its good relationship with the society, which went apart once due to conflicts. The programs, that were well received by the society and the village officials of Leuwinutug, need to be explored in order to obtain a better description and to enhance them further. The objective of this qualitative descriptive research is to explore the CSR programs of PT Cahaya Buana Intitama for better relationship with the surrounding communities. The data was harvested from in-depth interviews with both the company officials and the community members involved and affected by the programs. This study finds that, first, the company has allocated some of its profit for the programs. Although the proportion has not reached 2%, the company’s policy makers have shown increased attention to the programs. Second, in its business process, the company does not produce wastes that threaten the environment (planet). In fact, the company cooperates with the Village-Owned Enterprises in waste management. Third, the company has focused its CSR programs to increase the surrounding community’s wellbeing (people). Fourth, the company has involved the community and the village officials (procedure) in the collaboration and the coordination of the CSR programs.