Interview with David Bercovici, Project Manager in Strategic Publishing Operations at Hachette Book Group

Abstract

Hachette Book Group implemented their first DAM back in 2000. With a mature and widely used DAM they set out in 2007 to reexamine how the DAM was being used, what the obstacles were to content being added or used and how the DAM needed to support an evolving business. Through user involvement and senior management support, the project identified goals that the DAM should meet and ultimately led to the selection and deployment of a new DAM system.Journal of Digital Asset Management (2008) 4, 23–31. doi:10.1057/dam.2008.4 [ABSTRACT FROM AUTHOR], Copyright of Journal of Digital Asset Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version )