Estratégias do desporto universitário: um estudo de caso sobre o desporto em universidades portuguesas

Abstract

The main focus of this study is to deepen the knowledge about college sports in Portuguese Universities, as well as to verify and understand the strategies used, the strategy planning, the objectives and the organi- zational structure of sport services. For this research, it was used the qualitative paradigm in case study, being it an interpretative, descriptive and phenomenological methodology. For the collection of data, it was used, as tools of research, an interview with a semi-structured question- naire, field observation and document analysis. The study was per- formed in the sport departments of four Portuguese colleges. Through the results obtained, we concluded that the universities have, as their main strategy, to advertise the name of the institution and, as their main.