Impact of Brand Image on the Profitability of Firm, Analysis of Nestle Company Pakistan

Abstract

A d m inistrati o n a n d M anagem e n t Abstract Introduction: The purpose of this study is to determine the impact of brand image on the firm's profit. There are different dimensions of brand image that can affect the ultimate customers to have them. Some of the traits can be categorized here are quality of a specific product, product name, packaging and slogan etc. Different dimensions of brand image are discussed for an in depth analysis. These include "brand packaging", "brand personality" and "word of mouth". Hence after applying the particular tests the ultimate effect of all these aspects are checked on the profitability of Nestle Company on the basis of the data collected.