Journal ArticleOPEN ACCESS

Factor Influencing Integrated Marketing Communication towards SME’s Business Performance in Malaysia

  • Abdul Lasi M
  • Rahim R
International Journal of Academic Research in Business and Social Sciences (2021) 11(1)
DOI: 10.6007/ijarbss/v11-i1/7842
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Abstract

Introduction: The motivation behind this stud is to explore the business procedure and execution in Small and Medium-Sized Enterprises (SMEs). The study zeroed in on SME's a result of the significance of SME's in the economy and the high level of them in the …

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APA

Abdul Lasi, M. B., & Rahim, R. B. (2021). Factor Influencing Integrated Marketing Communication towards SME’s Business Performance in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1). https://doi.org/10.6007/ijarbss/v11-i1/7842

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