Study on Port Logistics Marketing under the Environment of Supply Chain

Abstract

Competition in the 21St century is no longer a competition between enterprises, but the supply chain and supply chain competition. With the era of the supply chain management, modern port logistics shows features of integration, intensification and aggregation. Port logistics marketing based on supply chain management tends to maximize customer value as well as supply chain value. This paper discusses port logistics related marketing strategy under the supply chain environment. [ABSTRACT FROM AUTHOR] Copyright of International Journal of Business & Management is the property of Canadian Center of Science & Education and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)