Abstract
Augmented Reality (AR) has been further developed through connectivity with Artificial Intelligence (AI), Big Data, the Internet of Things (IoT). The interest of AR in the advertising is on the increase. However, it needs to explore the use of AR technology in advertising based …
Cite
CITATION STYLE
APA
Sung, J., & Jo, J. (2016). An Exploratory Study on User Experience of Augmented Reality Advertising. Journal of Digital Convergence, 14(8), 177–183. https://doi.org/10.14400/jdc.2016.14.8.177
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