Strategy for the development of semi-organic lowland rice farming in Parigi Moutong Regency

Abstract

This study aims to determine (1) internal factors and external factors that influence the development of semi-organic lowland rice farming in Parigi Moutong Regency, and (2) Appropriate strategic alternatives to be applied in developing semi-organic lowland rice farming in Parigi Moutong Regency. The selection of research locations was carried out purposively, namely in Parigi Moutong Regency, Central Sulawesi Province, with the consideration that Parigi Moutong Regency is a rice production center in Central Sulawesi Province. The determination of respondents was done purposively. The number of respondents interviewed was 10 respondents. Analysis of research data includes analysis of Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), SWOT, and QSPM. The results of the QSPM analysis show that the main priority alternative strategy that can be carried out in the development of semi-organic rice farming in Parigi Moutong Regency is a strategy to extend the validity period of PRIMA 3 certificates to maintain consumer confidence in food products that are safe for consumption, with a Total Attractiveness Score (TAS) the highest was 11.30.