Opinion dynamics in finance and business: a literature review and research opportunities

Abstract

Opinion dynamics is an opinion evolution process of a group of agents, where the final opinion distribution tends to three stable states: consensus, polarization, and fragmentation. At present, the opinion dynamics models have been extensively studied in differrent fields. This paper provides a review of opinion dynamics in finance and business, such as, finance, marketing, e-commerce, politics, and group decision making. Furthermore, identified research challenges have been proposed to promote the future research of this topic.