Advertising, Promotion and Other aspects of Integrated Marketing Communications

Abstract

2nd ed. Introduction to integrated marketing communications -- 1. What is marketing communications? -- 2. What is integrated marketing communications? -- 3. Creating shared meaning in marketing communications -- from sender to receiver -- 4. Marketing communications psychology -- 5. Media -- the carriers of the message -- 6. E-media -- 7. The changing marketing communications environment -- 8. The international context of marketing communications -- 9. Regufile:///C:/Users/farhan/Documents/FARHAN/Kuliah/Skripsi/Political Marketing/JURNAL (10-02-19-04-46-32).pdflation and legal controls -- 10. Marketing communications ethics -- 11. Image and brand management -- 12. Customer/audience relationship management -- 13. Marketing communications planning and plans -- 14. Organisational implications of integrated marketing communications -- 15. Agency operations -- 16. Research and analysis for integrated marketing communications decision-making -- 17. Identifying target audiences and profiling target markets -- 18. Setting budgets and allocating resources -- 19. Setting objectives, determining strategy and tactics.