Spatio-Temporal behavior analysis and pheromone-based fusion model for big trace data

Abstract

People leave traces of movements that might affect the behavior of others both online in cyberspace and offline in real space. Previous studies, however, have used only questionnaires, network data, or GPS data to study spatio-Temporal behaviors, ignoring the relationship between online and offline activities, and overlooking the influence of previous activities on future behaviors. We propose a Pheromone-based Fusion Model, viewing human behaviors as similar to insect foraging behaviors to model spatio-Temporal recreational activity patterns, on and offline. In our model, website data were combined with GPS data to evaluate the attractiveness of destinations over time using twenty-nine landscapes in Beijing, China; big website data and GPS trajectories were gathered from 181 users for 57 months. The datasets were portioned into two periods. Online and offline recreational pheromones were calculated from the first period, and the visitation rates were extracted from the second period. These data were subsequently applied in a regression analysis to determine unknown parameters and estimate the attractiveness of destinations. The proposed method was compared with two other approaches that use either GPS data or online data alone, in order to verify effectiveness. The results show that the proposed method can estimate future behaviors, based on real world and online past actions.