Less is more: A theoretical interpretation of minimalism in consumption

Abstract

Minimalism refers to a lifestyle that seeks satisfaction in a non-material world by reducing consumption. Given the increasing popularity of minimalistic consumption (i.e., voluntary simplicity), it is necessary to understand minimalism more comprehensively. First, we provide a categorization scheme related voluntary simplicity, including its conception, dimensions, and measurements. Characterized by a minimal, simple, and responsible lifestyle, minimalism can be defined as the degree to which consumers select a lifestyle to minimalize their consumption and to take control of their life. The practice of simplified living typically entails minimizing possessions, consuming less, and valuing personal growth.