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A COMPARATIVE STUDY ON THE CUSTOMER PERCEPTION OF THE CRM INITIATIVES OF PUBLIC AND PRIVATE SECTOR BANKS IN THRISSUR DISTRICE, OF KERALA

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International Journal of Research in Engineering and Technology (2014) 03(19) 623-632
DOI: 10.15623/ijret.2014.0319112
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Abstract

… (CRM)- Customer Relationship Management a reasonably new concept got wide … in the modern banking sector and its impact on the customer perception, further it is just a small step in …

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APA

. Manoj. D. P. (2014). A COMPARATIVE STUDY ON THE CUSTOMER PERCEPTION OF THE CRM INITIATIVES OF PUBLIC AND PRIVATE SECTOR BANKS IN THRISSUR DISTRICE, OF KERALA. International Journal of Research in Engineering and Technology, 03(19), 623–632. https://doi.org/10.15623/ijret.2014.0319112

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