A Study on the Preference of Working Women towards Readymade Food in Tirunelveli District

Abstract

Food is very important for the survival of human being. Food provides the necessary nutrition for the human being that is indispensable. Due to the differences in culture, geographic locations, environment and climate, food items vary from society to society. People who are living in the city have high tendency to consume readymade food compared to the people living in the rural areas. The reason for the change is the time factor. They do not have much time to prepare food at their home especially the working women. As society develops the economic activities also expand. Therefore, working women become busy and that discourages them to prepare food at their home. As such, the only alternative is to consume food that is prepared by others and is preferably light in nature. While working women select readymade food, a number of factors are considered by them. The objectives of the study are to study the preference of working women towards readymade food, analyze the factors influencing the working women to purchase readymade food and study the relationship between preference of readymade food and socio economic conditions of working women in Tirunelveli district.