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Journal ArticleOPEN ACCESS

Editorial: Engaging Practitioners and Academics

  • Mouncey P
International Journal of Market Research (2009) 51(6) 1-7
DOI: 10.1177/147078530905100604
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Abstract

In his editorial, Peter Mouncey discusses the challenges in engaging practitioners and academics to write papers for journals and introduces the topics for IJMR issue 51,6 2009.

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APA

Mouncey, P. (2009). Editorial: Engaging Practitioners and Academics. International Journal of Market Research, 51(6), 1–7. https://doi.org/10.1177/147078530905100604

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