Exploring the internal and external constraint of it business start up in Bandung, Indonesia

Abstract

The digital era encourages a digital transformation that brings changes in the application of digital technology in all aspects of people’s lives. The digital economy becomes a business opportunity that encourages the growth of various startup of IT business especially game product, content and digital application. Nevertheless, the IT startup business with all its new creativity and ideas remains vulnerable to obstacles due to its various limitations. Business management is essential to be done by startup IT by empowering internal resources owned and by always paying attention to external factors. This research aims to explore and analyze internal and external IT business startup constraints. This study uses a descriptive qualitative method by distributing questionnaires to 40 respondents selected through convenience sampling approach. The result of the research shows that the internal factors which become obstacles for a start-up IT from the are competence, capital, technology, and innovation. As for external factors that become obstacles for start-up; IT in a sequence is the regulation, competition, market structure, and market orientation.