The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta

Abstract

The purpose of this study was to determine whether attitude, health consciousness, and environmental concern play a significant role in the purchase intention of organic food in Jakarta. This study employed the survey method, with data collected via questionnaire. The data for this study was collected from 200 organic food consumers using the convenience sampling technique, and the data was then analyzed using SMARTPLS. According to the findings of this study, attitude, health consciousness, and environmental concern all have a positive and significant impact on the purchase intention of organic food in Jakarta. This research is expected to filling research gaps on consumer purchase intentions for organic food which is still relatively minimal among practitioners and academics with the impact of the COVID-19 pandemic. This research is also expected to provide contribution to academics and practitioners about the effect of attitudes, health consciousness, and environmental concern and their effects on consumers purchase intention.