Perempuan Dalam Pandangan Media: Labelisasi Perempuan Sebagai “Agent Of Problem” Pada Koran Merapi

Abstract

Mass media has a big role in constructing discourse, including creating the labeling and embedding a person's character/personality. In fact, the mass media does not yet have gender sensitivity in reporting issues concerning women. Even, the labels of women as the cause of the problem (agent of problem) reconstructed mass media through messages that appear in the form of news texts. Merapi, in this study is one of the media that still do not have gender sensitivity and gender equality. The text represents women as a secondary person after men. This paper has a concern on how the Merapi Koran represents the female figure as an agent of problem (women as the cause of the problem), from their reporting issue in the edition 9-10 November 2017. The analysis was conducted using critical discourse analysis (CDA) method, Sara Mills model with two research instruments, the position of the subject-object and the position of the author-reader. As a result, Merapi represents women as weak, powerless, causes of problems and worthy of take the blame of the problem. Merapi also makes the position of women increasingly marginalized by embedding label as agent of problem.