Competitiveness as a factor of the company's investment attractiveness

Abstract

The purpose of this paper is to substantiate the methodological aspects of assessing the competitiveness of an enterprise and develop proposals based on the practical testing of the assessment model application using an integral indicator. In this article, the object of the research is competitiveness as a factor of investment attractiveness of the enterprise. The subject of the study is the methodological aspects of assessing competitiveness of an enterprise. To achieve this goal, the following research tasks are set: 1) identification of the main problems and reserves of increasing the investment attractiveness of economic entities in Russia; 2) determination of the specifics of analysis of the economic entities competitiveness depending on the assessment criteria; and 3) development of recommendations for improving the quality of the enterprise competitiveness analysis.