Effect Of E-Service Quality On Consumer Interest Buying (Case Study On The Website Korean Denim)

Abstract

Internet users in Indonesia are increasing, creating an opportunity for business people to do business through e-commerc on the company website. Each company would have the marketing strategy to attract consumers, one of them by providing electronic services facility called or e-servi ce on the website. Through the role of e-service on e-commerce, companies can improve quality service through reliability aspect (X1), website design (X2), security / privacy (X3) and customer service (X4) to attract consumers interest buying (Y) so that the quality of online services can improve consumer buying interest through the company's website. This research was aimed to analyze the influence of e-service quality to consumers buying interest on Korean Denim's website, through purposive sampling of 150 respondents and analyzed by using multiple regression analysis on. The result showed that the e-service quality had a positive influence on co nsumers buying interest at 38% with a significance value of 0.000 (<0.05), indicating that H1 was accepted and generated the regression equation Y = 5,035 + 0. 440 X1 X2 + 0.187 + 0.296 + 1.820 X3 X4.