Environmental factor analysis of green supply chain based on pricing decision

Abstract

With facing an increasing challenging of environmental pollution and climate change, the whole society, including manufacturer factories, transportation enterprises, retailers and customers, etc. are all have responsibility for controlling pollutant discharge and environmental protection. This paper focus on a model of green supply chain which consisting of one manufacturer and two retailers. Unlike the traditional supply chain, the green supply chain pay more attention to achieve sustainable development and long term profit by reducing pollutants and carbon emissions. The results of analysis indicate that when customers' awareness of environmental protection increased, accordingly, the manufacturer would strive to increase the development of green product, in order to expand the market influence and raise the green product demand.