An interdisciplinary approach to big data analytics

Abstract

Analyzing real-time “Big Data” is an essential skill for many College of Business Administration students. As such, business students require an inter-disciplinary, multi-course approach to analyzing and interpreting Big-Data generated across the enterprise. This study suggests that the implementation of technologies across the business school curriculum and not just one single business discipline might provide business students with a competitive advantage in their job preferences by having an integrated view of technology across business disciplines. This academic approach and perspective offer insights into analytics education by using a qualitative research method.