Analysis on Luxury’s E-commerce and Luxury Bags’ Price During the Pandemic

Abstract

In 2020, Covid-19 had a significant impact on the retail industry, especially for the luxury industries. After analyzing the adjusted price and financial report for LVMH, Kering and Chanel., we discover that the pandemic affects luxury goods' changed price. Also, the pandemic induced luxury retails to embrace e-commerce. Due to the limitations of e-commerce, the author mentions luxury brands could make some updates to their current e-commerce retail strategy: they could set more immersive shopping environment and arrange personal fashion counselors to customers.