Journal ArticleOPEN ACCESS

A Study on the Relationship between Risk Dimensions of Apparel Involvement and Online Impulse Buying Behavior

  • Rhee Y
Journal of the Korean Society of Clothing and Textiles (2007) 31(12) 1733-1741
DOI: 10.5850/jksct.2007.31.12.1733
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Abstract

Consumers nowadays spend more time using computers and are getting used to buying products through the Internet (Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The …

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APA

Rhee, Y.-J. (2007). A Study on the Relationship between Risk Dimensions of Apparel Involvement and Online Impulse Buying Behavior. Journal of the Korean Society of Clothing and Textiles, 31(12), 1733–1741. https://doi.org/10.5850/jksct.2007.31.12.1733

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