Perilaku Budidaya Petani Mangga Dikaitkan dengan Lembaga Pemasarannya di Kecamatan Greged Kabupaten Cirebon

Abstract

Greged Disrict was one of mango production center in Cirebon Regency, West Java. However the mango productivity still fluctuated and its distribution by farmers were still limited in certain marketing institutions. Purpose of the research was to describe mango farmers cultivation behavior related to the marketing institutions in Greged subdistrict, Cirebon Regency. Research design used was a quantitative research with survey method. Respondents in the research were 130 mango farmers that randomly chosen. Data analysis tools used were crosstab data analysisand descriptive statistical analysis. Result of study showed that marketing institutions chosen by farmers were farmer groups (2%), middlemen (35%), big sellers (51%), traditional markets (9%), and central markets (3%). Most mango farmers with various marketing institutions addressed in Greged subdistrict had 1-2 labors from family and not family, apllied off-season technology, pest and diseases controlling used pesticides and pest traps, applied planting time settings, had yield results with grade A and B quality at ranges of 41-60%, and the productivity per tree was 101-300 kg/tree. Farmers used their business garden lands and home garden yards to plant mango, except farmers that sold mangoes to central market they only used business garden lands. Farmers who sold their production results to farmer groups and central markets didn't wash the fruits, while most of farmers who sold to middlemen, big sellers, and traditional markets washed the fruits, sorting, grading, packaging, and labelling.