Gen Z’s Adoption of UPI and Digital Wallets: A Study on Convenience VS Security Concerns

Abstract

The study titled “A Study on the Relationship Between Gender and Perceptions Toward the Use of UPI/Digital Wallets” investigates how gender influences users’ attitudes, trust, and behavioral intentions toward digital payment systems in India. With the growing adoption of Unified Payments Interface (UPI) and digital wallets, understanding gender-based perceptions is crucial for promoting inclusive digital financial growth. The research utilized a structured questionnaire distributed among 188 respondents and analyzed the data using SPSS software through descriptive statistics, reliability tests, and correlation analysis. The reliability of the instrument, confirmed by a Cronbach’s Alpha value of 0.814, indicated high internal consistency among the items. The results revealed significant gender-based differences in perceptions of convenience, trust, security, and motivational factors influencing digital payment use. Male respondents exhibited higher comfort and confidence in using digital wallets and security features, whereas female respondents expressed greater concerns regarding privacy and fraud risks. The study also found that cashback rewards, peer influence, and time-saving benefits strongly motivated both genders. These findings highlight that while digital payment adoption is increasing, gender-specific concerns and behavioral differences continue to shape user experience and trust levels. The research concludes that a gender-sensitive approach is essential for fintech companies and policymakers to enhance user satisfaction, build trust and promote inclusive digital financial participation. The study offers practical and theoretical insights for developing secure, accessible, and user-friendly payment systems in India’s digital economy