The Impacts of Perceived Service Quality on Attendees’ Satisfaction

Abstract

Background: customer's satisfaction for the success of an exhibition. It is crucial for exhibitors to recognize the attendee's perspectives towards the service quality to improve the deliverance of an exhibition performance. Objective: The aim of this study is to examine the relationship between attendees' perceptions and the satisfaction in attending exhibitions in Malaysia. Results: The results show that there is a significant relationship between service quality and attendee's satisfaction. Conclusion:The results indicate that two of the five service quality dimensions have positive impact on attendees' satisfaction. This finding therefore will help event organizers in improving the service quality and performance of an exhibition.