Corporate social responsibility, image, and reputation of the Venezuelan oil company

Abstract

The oil exploitation generates significant positive externalities, but it also implies strong negative impacts. In this context, Corporate Social Responsibility (CSR) is crucial for its contribution to Sustainable Development (SD) and the regulations that govern it. Therefore, the objective was to evaluate CSR as a predictor of the Image (IMA) and Reputation (REP) of the state-owned oil company in Venezuela, through quantitative research with an explanatory scope. Three Likert-7 type instruments, adapted from specialized literature, were administered to a sample of 400 employees of the company in the year 2018, and the results were processed using a PLS-SEM model. The findings showed that CSR positively influences the image, which in turn has a positive impact on corporate reputation. The main contribution of this research is to expand the knowledge on the relationship between CSR, image, and corporate reputation, in the context of a public oil company.