Development strategy of agricultural enterprises in the production of high-tech products

Abstract

The aim of the study is to develop an approach to increasing the profitability of agricultural enterprises. To achieve this goal, the concept of product life cycle and the possibility of its transformation into a more complex model, which provides for the release of several generations of high-tech products, is used. In this regard, the article deals with the issues of ensuring the competitiveness of agricultural enterprises under the conditions of rapid development of technologies, including information technologies. It is shown that agricultural enterprises producing high-tech products have significantly lower material costs and higher costs for research and development work, as well as significantly higher profits than traditional enterprises of the agricultural industry. Due to the fact that the release of innovative high-tech products is associated with high risks, the management of high-tech enterprises need to plan the life cycles of their products. An important resource for supporting the competitiveness of products is the scientific information used to develop new types of products and their production technologies. This approach allows for the timely introduction of new types of products with higher competitiveness in the market. This allows achieving sustainable growth of product competitiveness and growth of income of agricultural enterprises. Creating a software model for implementing this algorithm will create the possibility of automatically planning new types of products and increasing profitability. This will help increase the efficiency of the enterprises of the Russian agricultural sector.