Sustainability of personal selling marketing in the modern market

Abstract

Sale as an economic activity of society is an inevitable and everyday act of functioning of the economic system that enables the product to reach the consumer and satisfy a certain need. With the evolution of sales from small to large business entities, sales have become a job of engaging one or more people employed in the company. For them, the sales segment becomes a regular, permanent job, i.e. a profession that received a series of names: salespeople, commercialists, sales representatives and engineers, sales consultants, sales agents, sales managers, etc.