Social media influence

Abstract

According to PwC's Global Consumer Insights Survey 2018, social media ranked first in consumer "purchase inspiration". The types of relationships include offering influencers free merchandise to plug your product, paying for single posts on one platform that mention your brand, establishing longer-term creative partnerships in which brands and influencers work together to create branded content across multiple platforms, and engaging "brand ambassadors" who fully embrace your brand and share it at every opportunity, according to Tobin, whose company has 60,000 influencers under contract. "There are no real, definitive standards for what influencers charge." [...]he advises that companies come to influencer campaigns with a clear budget, and a clear set of objectives, and work towards determining a cost that matches the business goals. [...]perhaps the most important measure is an influencer's engagement rate - how many of their followers view, comment, share, or like the content related to your brand, according to Pierre-Loi'c Assayag, co-founder and CEO of Traackr, an international influencer marketing platform that helps brands measure returns on influencer campaigns.