Measuring work stress of marketing professionals

Abstract

The study investigated the work stress of marketing professionals in terms of organizational factors, environmental factors and personal factors. Marketing professionals of 51 corporations from twelve sectors of industry listed with Lahore Stock Exchange constituted the sample. An adapted questionnaire having 34 items was used to collect the data. Mean scores were calculated for measuring the significance analysis. Frequencies, standard deviation, one-sample t-test, independent samples t-test, and one-way ANOVA were used to measure and compare the level of stress of the marketing professionals. The study concluded that there was an inconsiderable level of stress among marketing professionals. However, personal factors were found as the major contributors of stress, environmental factors were in the middle, and the organizational factors were causing the least stress among the marketing professionals. There was no substantial difference of opinion regarding stress among marketing professionals in terms of their gender; sector; experience; qualification; and salary. The study recommends marketing professionals seek possible ways for eradicating their work stress. The companies should also launch training and development initiatives for their employees to cope with the work stress to enhance their efficiency and effectiveness. [ABSTRACT FROM AUTHOR]